Saturday, September 6, 2008

Whose suffering???

When we call it an Idiot box it might have hurt the inventor. But who so ever called it an idiot box must definitely have seen the future. Yes I am talking about the television and it present status.

With sudden influx of hoards of television channels it seems a rat race has started for TRP and channel rating. For which these channels are ready to show any shit and crap. It could have been digestible if it was happening with GECs or entertainment channels but the sad part is that even the news channels are into this eyeball catching business and the result is viewers end up watching flying man, ghost in lift and prince in ditch. So the demarcation between a GEC and news channels is fainting some where and the sufferers are the audience.

But are these audience really sufferer is a big question which is still unanswered. This is because the channels especially the news channels claim that they show what spectators want to see. When they say so, they do justify it by the TRPs and TAM reports. So these sufferers are not really the sufferers. They are the reason for there sufferings. But again someone defined the reason behind this which is looks quite justified. They say ours is a developing nation and the majority of our country comprises of villages and approx 39% illiterate people who are getting the access to these Television thanks to our booming economy. So I guess the answer is on our face. One can not blame only the illiterate chunk but up to an extent some part of literate people are also the reason behind it as after their daily hectic schedule they want to get entertained than watching some serious stuff.

So the fact is that the content of any channel depends on viewers’ choice. As these channels decide their content based on surveys and TAM reports. So these channels will go the way their viewers will take them.